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The stack

Everything here earned the spot.

This is the actual stack behind the stores we run. Nothing on this page is here because someone paid for placement — if we stopped using it tomorrow, it would come off the list.

What runs the store.

Platform, sourcing, email, automation, outreach.

Platform

Shopify

Where the store itself lives. Free themes are genuinely good enough to launch on, and the checkout converts better than anything we could assemble ourselves. Covered end to end in the first guide.

Start your Shopify store →
Sourcing

Dropified

Product sourcing and order routing without holding inventory. The piece that lets a first store launch without buying stock up front.

Try Dropified →
Content

Blotato

Scheduling and publishing across social channels from one place, so the organic side of a store keeps running without a daily time cost.

Try Blotato →
Outreach

lemlist

Cold and follow-up email sequences for the wholesale and partnership side of a store — the part most owners never get to.

Try lemlist →
Some of the links on this page are affiliate links. If you sign up through one we may earn a commission, at no additional cost to you. We only list tools running in our own stores.

Want the setup, not just the list?

The guide walks through configuring every one of these — which plan to pick, what to skip, and what it actually costs.

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